Chris Kelley - Levitation Project

Chris Kelley

WHAT WAS THE DECIDING FACTOR IN BECOMING A PART OF THE LP STAFF?

Pretty simple really. I was fresh out of school working at a local design studio pumping out some boring corporate production work. Although, it was great to learn the industry and sharp'n my design/programming chops, I was constantly trying to seek out projects where I could truly express myself. I worked with a lot of bands, and cool indie startups on the side that understood my style and gave me the freedom to push the medium. One site led to the next and my portfolio was getting around town. When I was approached by Levitation it was a no brainer. Snowboarding... Check, Athletes, Artists, Photographers & Filmers... Check, Cool Products... Check. At first I saw the potential but only after I learned about the people involved did I start to realize that this is something bigger. I love reading through magazines and seeing Adam Clark's photo credit. Or Bode Merrill Stomping something somewhere. Real people doing big things. Cool stuff.

WHAT MAKES THE LEVITATION PROJECT DIFFERENT?

The Athletes are amzing the Artists are inspiring. Everyone involved has a passion for the lifestyle which creates a common thread between us.

WHAT IS IT LIKE TO WORK WITH THE STAFF AND TEAM?

The "limitless approach" the company has always boasted has created an environment which enables creative professionals, such as myself, to go beyond the boundaries and push the industry. It has been a pleasure to watch The levitation Project transform from a start-up company into a respected and adored company in the industry.

WHAT ARE YOUR GOALS AS A DESIGNER

I have a passion for good design that solves problems. I strive for excellence, nothing else is worth shooting for.

WHAT'S FALCADIA ALL ABOUT?

FALCADIA is my interactive design company I started 4 years ago. I needed a face for my business and a place to display my portfolio. I started FALCADIA while employed by various design agencies as a freelance company and now it's my fulltime gig. More: www.falcadia.com

WHAT IS YOUR FAVORITE LEVITATION PROJECT PRODUCT?

Baselayers are top-notch.

WHAT DOES SNOWBOARDING MEAN TO YOU?

Snowboarding is my chance to escape from everything and get back to the basics. I love the nature aspect and the fresh air. Nothing tops slashing through some quakies with your best friends.